About The Nature of Beauty

About Jennifer Baskin

An Advanced Practice Esthetician, Certified Aesthetic Injector, and Permanent Makeup Artist with over 21 years of experience. Known for her expertise in advanced, corrective skincare and holistic beauty, she also specializes in areola tattooing for breast cancer survivors, medical tattooing and all styles of Permanent Makeup. Natural, comfortable and uniquely curated injections for your specific features and proportions are her standard of care. Her passion for clean, high-performing products led her to found The Nature of Beauty—a curated space for non-toxic skincare, makeup, and wellness. Jennifer blends clinical precision with a commitment to sustainability, helping clients feel confident, empowered, educated and radiant.

"I have been an esthetician and permanent makeup artist in the medical field for 21+ years. I currently hold an Advanced Practice Esthetician Managers License and a Body Art License in Minnesota. I am also a Certified Aesthetic Injector. I initially got into it because I had some bizarre skin conditions that my dermatologists couldn't figure out. My nature is to research everything to death so of course that started me on my journey to discover not only how to correct the issues but find out WHY it was happening to me. This snowballed into de-toxifying my personal care products, my home and cleaning products and anything else I could go green with! I began creating my own products after being frustrated that I could not find corrective products that were also natural or organic. Coming from a background of peels, lasers and prescription products, I didn't want to just sell "natural" products that don't actually improve the skin or do anything other than smell nice and feel nice. I also work with breast cancer patients and help them complete their journey by adding tattooed areolas post mastectomy. Their concerns are real and imminent and many of them need to clean house (literally) for all of their personal and home care. So was born the one-stop shop to help other people that may feel overwhelmed at the thought of converting all of their toxic, traditional products for cleaner, healthier ones. Skincare products that are clean, natural or organic that can also improve their skin and help improve lines and wrinkles, brighten brown spots and smooth texture. Makeup that looks and performs as beautifully as any traditional makeup without any toxins.  Our other items and accessories are always fair trade, locally sourced or hand made with care. We carefully research and hand-pick all of our brands after trying them out on ourselves extensively. We are real people with a passion for skincare, beauty and all things clean, fun and pretty! I love making people feel good and nothing pleases me more than when clients see an improvement in their appearance with advanced esthetic treatments, permanent makeup, injectables and more!"

The Nature of Beauty is part of the Smart Beauty movement, in which looking beautiful doesn't have to mean shutting off your brain. The cosmetics industry is in desperate need of a makeover! It has been the redheaded stepchild of the FDA since the 1930s, with lax regulations & minimally researched ingredients.  This industry is a ticking time bomb in a pretty little bottle sitting on everyone's bathroom counter.  Toxic chemicals linked to birth defects, hormone disruption, & cancer are in our daily grooming products which is unacceptable!  The Nature of Beauty has scoured the ingredient lists of all our products & done the research for you.  We have compiled the safest, highest performing skin care, hair care, and makeup so you can shop with confidence.  Here, greenwashing is not tolerated, and helping customers differentiate between truth and fiction when it comes to their beauty products is one of the key mission at The Nature of Beauty.