Jennifer Baskin and The Nature of Beauty are Moving — and Expanding!
We’re thrilled to share some exciting changes! Jennifer Baskin and The Nature of Beauty are relocating to a brand-new space inside The Lab in South St. Paul!
New Location starting June 15, 2025:
📍 The Lab – 103 Concord Exchange N, South St. Paul, MN 55075
My new home offers a fresh, modern space where I'm expanding the service menu to bring you even more advanced and innovative beauty experiences. Here’s what you can look forward to:
🌿 Neurotoxins, Dermal Fillers and Sculptra
🌿 Advanced Esthetics & Corrective Skin Treatments
🌿 PRP/PRF & Exosome Treatments
🌿 Medical Grade skincare with a holistic focus
🌿 21+ years of experienced Esthetic and Medical Permanent Makeup and Tattooing
…and so much more!
The Lab has created a collective wellness and beauty sanctuary where science meets soul — and I can't wait for you to experience it!! Check out their website to see what other services they offer like hair, nails, yoga, classes and more!! www.the-labmn.com
As always you can get all the same great products, book services and get information here on my website, although I am changing booking systems from Vagaro to Mangomint but the transition should be seamless for you my valued clients!
Staying Put — While Jennifer and The Nature of Beauty moves, Jessica Dervie and Jessica Schwartz will remain at the old location (4151 Minnehaha Ave, Minneapolis) and continue offering services under their own business names; Beauty Ritual and Tranquil Beauty + Wellness. They are still there for all your skincare and self-care needs — just as amazing as ever!
To contact or book online with Jess Dervie | Beauty Ritual:
📧 [email]
📞 [phone]
📅 [www.abeautyritual.com]
To book online with Jess you can also use the same Vagaro account you've always used if you have the app, it is now under the name: Beauty Ritual
To contact or book online with Jessica Schwartz |
Tranquil Beauty & Wellness:
📧 [email]
📞 [phone]
📅 [www.tranquilbeautyandwellness.com]
Follow Us for Updates
As I settle into the new space at The Lab, stay connected for updates, booking info, and sneak peeks of new services.
Thank you for your continued support — we can’t wait to welcome you into this exciting new chapter!
With love and gratitude,
Jennifer Baskin
The Nature of Beauty
The Nature of Beauty and The Lab are partnering together to provide a comprehensive repetoire of products and services. The Nature of Beauty sells products all over the world. We are based in The Twin Cities of Minnesota where our eco-boutique and spa offers advanced medical grade, corrective focused esthetics, injectables, holistic and eastern esthetics as well as permanent makeup and more. If you are local please visit our spa services for detailed information on our services and pricing. Products are sold in our eco-boutique as well as online and locals get free shipping, and we ship all over the world.
We are open by appointment if you'd like to stop in to check out the products!
An Advanced Practice Esthetician, Certified Aesthetic Injector, and Permanent Makeup Artist with over 21 years of experience. Known for her expertise in advanced, corrective skincare and holistic beauty, she also specializes in areola tattooing for breast cancer survivors, medical tattooing and all styles of Permanent Makeup. Natural, comfortable and uniquely curated injections for your specific features and proportions are her standard of care. Her passion for clean, high-performing products led her to found The Nature of Beauty—a curated space for non-toxic skincare, makeup, and wellness. Jennifer blends clinical precision with a commitment to sustainability, helping clients feel confident, empowered, educated and radiant.
"I have been an esthetician and permanent makeup artist in the medical field for 21+ years. I currently hold an Advanced Practice Esthetician Managers License and a Body Art License in Minnesota. I am also a Certified Aesthetic Injector. I initially got into it because I had some bizarre skin conditions that my dermatologists couldn't figure out. My nature is to research everything to death so of course that started me on my journey to discover not only how to correct the issues but find out WHY it was happening to me. This snowballed into de-toxifying my personal care products, my home and cleaning products and anything else I could go green with! I began creating my own products after being frustrated that I could not find corrective products that were also natural or organic. Coming from a background of peels, lasers and prescription products, I didn't want to just sell "natural" products that don't actually improve the skin or do anything other than smell nice and feel nice. I also work with breast cancer patients and help them complete their journey by adding tattooed areolas post mastectomy. Their concerns are real and imminent and many of them need to clean house (literally) for all of their personal and home care. So was born the one-stop shop to help other people that may feel overwhelmed at the thought of converting all of their toxic, traditional products for cleaner, healthier ones. Skincare products that are clean, natural or organic that can also improve their skin and help improve lines and wrinkles, brighten brown spots and smooth texture. Makeup that looks and performs as beautifully as any traditional makeup without any toxins. Our other items and accessories are always fair trade, locally sourced or hand made with care. We carefully research and hand-pick all of our brands after trying them out on ourselves extensively. We are real people with a passion for skincare, beauty and all things clean, fun and pretty! I love making people feel good and nothing pleases me more than when clients see an improvement in their appearance with advanced esthetic treatments, permanent makeup, injectables and more!"
The Nature of Beauty is part of the Smart Beauty movement, in which looking beautiful doesn't have to mean shutting off your brain. The cosmetics industry is in desperate need of a makeover! It has been the redheaded stepchild of the FDA since the 1930s, with lax regulations & minimally researched ingredients. This industry is a ticking time bomb in a pretty little bottle sitting on everyone's bathroom counter. Toxic chemicals linked to birth defects, hormone disruption, & cancer are in our daily grooming products which is unacceptable! The Nature of Beauty has scoured the ingredient lists of all our products & done the research for you. We have compiled the safest, highest performing skin care, hair care, and makeup so you can shop with confidence. Here, greenwashing is not tolerated, and helping customers differentiate between truth and fiction when it comes to their beauty products is one of the key mission at The Nature of Beauty.